Unveiling natural beauty with Jason Wu
How we achieve multilevel alignment for an LA-based beauty brand.
Case Study / Beauty & Fashion
Beauty trends across borders
We tailor Jason Wu Beauty's content for a Nordic market, highlighting their commitment to natural beauty and diversity, leading to a significant boost in sales.
Content Packs include
- Graphics, Design and Video Units
- Editorial and Thought Leadership Units
- Brand Voice Copywriting incl. Captions
- Adaptations for Instagram and Web
- Strategic Posting Schedule
Evolving roles in marketing
The marketing manager's role now includes social listening, research, community engagement and managing multiple stakeholders. Jason Wu’s team require a custom solution for consistent, brand-aligned multimedia to effectively expand their digital footprint.
Continuous storytelling
We balance brand voice with audience appeal, clearly showcasing Jason Wu Beauty’s standout features and products. Each content unit is curated to hit narrative goals and push business forward.
Results
Within just three months of our partnership, Jason Wu Beauty saw a 47% increase in product sales.
Summary
Adapting a US beauty brand for a northern European market, we create strategic content that expands and maintains Jason Wu Beauty's visibility and sales.