From concepts to mindful experiences
We help Mentagram create content that inspire harmonious living.
Case Study / Wellness & Interior Design
Building an authentic brand voice
Mentagram blends tradition with innovation, crafting analog yoga tools that enrich contemplative practices. We built a distinct content language, visual style and strategy to kickstart their digital presence.
Content Packs include
- Custom Brand Visuals and Typography
- Graphics, Design and Video Units
- Editorial Units
- Brand Voice Copywriting
- Adaptations for Instagram and Web
Narrative debut
Mentagram, launching their first product on a lean budget, aim to reach yoga enthusiasts and design lovers. The Yantra Model No. 1, a geometric meditation tool, required a strategic branding and content plan that matched their strict design ethos.
Tactical storytelling
We showcased Mentagram's heritage with a modern twist by creating new brand elements; the content integrates identity, authenticity and contemporary appeal for a compelling narrative from day one.Results
Mentagram is set to launch in Fall 2024. Stay tuned for key metrics and results as they come in.
Summary
This study shows how to carve a niche and secure digital relevance in a sophisticated market. We unified messaging, visual identity and voice to help Mentagram grow and meet their e-commerce goals.